Forbes have research for Activision Blizzard's largest shareholder, said, "Activision Blizzard is investigated, we found a surprising fact, that is, the company almost exclusively relying on a profitable game, struggling to survive, this The game is world of Warcraft".
Forbes also said that the decline in the number of "World of Warcraft" online would obviously Activision Blizzard is currently owned by Vivendi impact will result in their stock prices decline further, exacerbating their financial crisis. In turn it will be Activision Blizzard generate further the impact of the formation of a terrible vicious cycle. In addition, the upcoming "GW2" may take a lot of World of Warcraft players. Although the new piece of information is about to launch, the current situation of Activision Blizzard still is difficult to evaluate with optimism. Some players are not willing to get any WOW item for the playing any more.
Although "World of Warcraft" is still a giant in the current paid online, but this giant now appears to be down. In the recent 2012 second-quarter earnings of Activision Blizzard, World of Warcraft users worldwide have dropped to 9.1 million by the end of June. The last (May) user statistics fell by 1.1 million. In addition, the game before the end of March a steady 10.2 million paid subscribers, unchanged from the data published by Activision Blizzard earnings report in February.
Despite of the loss of users, in general reported a positive and optimistic, because the upcoming issue of the huge commercial success of the expansion of the mystery of the "Panda" and "Diablo 3" (Diablo 3 has sold 10 million copies).
According to the results, mainly the losses of users are from Asia, Asia. The loss of the number of players is greater than the European and American players. This is the past few years global of Warcraft subscribers for the first time dropped to 10 million. The recent discussion about the future of online subscription costs, do not know the future operations of the Blizzard World of Warcraft will make any countermeasures.
When WOW fans saw this statistic of wow trend, they will feel a little depressed. As one fan of WOW for many years, I also feel a little depressed. Remind the past years, in order to save the money for world of warcraft items purchasing, even do not have food any more. The game also accompanied with me no matter I was happy or sad. So I will never give up it.
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