Wednesday, August 8, 2012

SWTOR Free Play? What a Great Challenge?

SWTOR will go to free play. It seems as great things, but in fact there are challenge coming at the same time. One coin has two aspects, and we just wait and see.

CONTENT UPDATES ON AN AGGRESSIVE SCHEDULE

One of the chief things Jeff and Matt expect folks to spend money on if they're not subscribed are content updates. They plan on releasing these every six weeks, and they'll include different sorts of content each time: warzones, operations, public events, and so on. And while there's no set price point for each update, they plan to break it down into different options enough so that PVP folks can focus on buying the content they want as SWTOR power leveling, and dungeon folks can focus on what they want, while others can buy everything in one package if they want as well. Again the goal with this model, they stress, is to give options to everyone and to open the game up to get the most people playing.

STAFFING AND CONTENT OUTPUT AS F2P?

How the transition to a F2P hybrid model is going to affect their staffing and their content output. Are they equipped to meet a seemingly more aggressive content push? Their answer was simple: any shift in staff they've made over the past few months has been to sort of rebuild the studio for this new F2P venture. They have more focused content teams in place now than they did before, and they're more confident now that they can meet their goals with this altered approach.

DOES BIOWARE THINK F2P IS THE FUTURE?

They freely admitted that hindsight is 20/20, and that they were wrong in predicting the sub model would be perfect for SWTOR, because such things are difficult to gauge over the long multi-year pre-launch lifespan of a project as massive as an MMORPG. Both gentlemen agreed that they see the F2P and hybrid models as the way the market is going, and they feel that this change for SWTOR powerleveling is reactive and timely to change now rather than later.

DID BIOWARE LOOK TO OTHERS FOR GUIDANCE?

The answer was simply: "Of course." But they also said they're being very careful in making sure that they take the good things others have learned before them, while still realizing that SWTOR has things which make it unique and can't be translated as blankly. They feel the content updates are a perfect way to entice folks to either a.) subscribe if they want it all or b.)buy some Cartel Coins if they just want a little bit here or there. They also want to make sure the entire base game is playable from 1-50, so all classes and story content are free to everyone. The idea is that they hope folks want to spend money on the cosmetic additions, the new content, and convenience stuff to supplement their experience.

BEST THING OF F2P AND WORST THING OF F2P?

The best was a clear choice: they're finally going to be able to tell everyone that the game's wide open and waiting to be explored. When the F2P version launches, there will be no more barrier of entry to get in and explore the continuation of the Old Republic mythos. The worst part? The not so easy part? It's a whole lot of work changing the entire game's business model around. Both on the back end, out front where the players see and interact with it, and in the development cycles they are now going to be working with SWTOR leveling. But Jeff and Matt both sound superbly optimistic that when the dust settles on the announcement and all is said and done... Star Wars: The Old Republic will be better off and so will the players.

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