Friday, March 9, 2012

Star Wars launch in the Asia-Pacific region later this month



It is a haverst month for Star Wars: The Old Republic. Electronic Arts CEO John Riccitiello told investors that the monthly subscribers of SWTOR is nearly up to  1.7 million to the end of February. Most majority of players have passed beyond the free month of playtime that comes with the SWTOR and are in full-on paid subscription mode.

According to Cowen and Company analyst Doug Creutz, it is estimating 2 million monthly subscribers by the end of June 2012. That's a huge number.

"We continue to feel confident with our Star Wars stastics which are an important part of our street-high FY13 non-GAAP EPS estimate of $1.36. We estimate 2MM paying subs by the end of June 2012 (and then sustained for the remainder of the year). We also note that the company plans to launch Star Wars in the Asia-Pacific region later this month," Creutz stated. Bioware has finally launched official Asia-Pacific region servers. More specifically, servers for Australia, New Zealand, Hong Kong, and Singapore are now available and the best part is that they came a full day early!

Overall, the success of SWTOR has Cowen and Company rating EA shares to Outperform.

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